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Posted October 23rd

Associate Brand Manager

Portland, Oregon

Cbh brown logo

Employer

Canyon Bakehouse

Industry

Production and Manufacturing

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Posted October 23rd

Associate Brand Manager

Portland, Oregon

Function

Marketing

Experience

Mid-Level

Type

Full Time

About The Position
Canyon Bakehouse is a dedicated gluten-free bakery with a mission to help everyone Love Bread Again®. Founded in 2009, Canyon Bakehouse was among the first to recognize the need for delicious gluten-free products.
The Associate Brand Manager will support the Marketing Director in growing the Canyon Bakehouse Brand, playing an essential role in helping reach future growth targets. He/she must have experience in marketing roles and have the ability to craft effective brand strategies and messaging. Ultimately, he/she will gain broad exposure to all functional activities within a brand including Consumer Insights, Marketing, Sales, Supply Chain, and Finance, which will result in strengthened marketing fundamentals and a holistic approach to driving business growth.
 
Additionally, the Associate Brand Manager must be able to connect and build strong relationships with internal and external partners on a daily basis. Ultimately, the Associate Brand Manager must be able to learn what it takes to be a Brand Manager and interact in a dynamic environment with multiple functions which will equip him/her with the appropriate skills needed to transition to a Brand Manager as a next step on his/her career path.
 
POSITION RESPONSIBILITIES/MAJOR DUTIES:
  • Work with the Marketing Director to develop annual marketing plan, including communication and presentation of the plan to senior leaders
  • Collaborate with cross-functional partners to set Brand strategy and make decisions that will lead to successful execution of said strategy
  • Provide input and insight to Marketing Director to establish short- and long-term Brand vision that aligns with Business Unit and Category strategies, determine key growth drivers, and develop consumer-specific objectives to drive profitable growth across category
  • Work closely with Marketing Director to oversee day-to-day activities at the Brand level
  • Conduct regular business reviews with Marketing Director to align on growth objectives and strategic initiatives
  • Lead agency partners in creative campaign ideation, development, execution and reporting, including a regular cadence of agency check-in meetings, and maintaining Brand strategy alignment with the Marketing Director
  • Collaborate with Marketing Director and agency partners to effectively leverage media spend, partnerships and sponsorships to maximize brand performance
  • Understand end consumers at the deepest level in order to drive strategies that are below the surface and will identify with consumers
  • Gather deep consumer insights from Marketing in order to formulate new strategies that will increase market share and Brand equity
  • Partner with Product Innovation Managers to ensure that new product launches are successfully executed and fully supported with marketing programs
  • Collaborate with cross-functional Sales leaders on Brand execution with customers and distributors and opportunities for new business
  • Work closely with Supply Chain to understand capacity constraints, product costs, and opportunities for efficiency
  • Align with Revenue Management on pricing strategies by region, product, and customer; gain insight on pricing strategy details and background to help Marketing Director make decisions on pricing guidelines
  • Conduct weekly review with Marketing Director to discuss performance and constantly seek out personal growth opportunities in Brand management and cross-functional collaboration
  • Support the Marketing Director in the management of the Brand P&L
  • Perform other duties which are deemed to be an integral part of the position and support the overall function of the brand
 
QUALIFICATIONS
  • Bachelor’s degree required (Public Relations, Marketing, Communications, or similar discipline strongly preferred)
  • Brand marketing experience in Food Industry (with emphasis on social media and digital media) strongly preferred
 
DESIRED EXPERIENCE
  • At least 5 years of relevant experience in brand management, innovation, marketing, and/or strategy development.
  • Previous experience in new product development, innovation, and bringing ideas to market.
  • Strong attention to detail
  • Strong technical and creative problem-solving skills
  • Ability to multi-task, switching from one project to another as required
  • Excellent time management skills. Ability to prioritize, effectively communicate status and manage multiple tasks and projects simultaneously
  • Excellent communication and organizational skills
  • A positive “can do” attitude is a must; Ability to receive feedback and take action when appropriate
  • Team oriented – motivated to work on a “tiny but mighty” collaborative Brand team
  • Passion for working for a values-based organization
  • Highly proficient in Microsoft Office Suite:  Word, PowerPoint, Excel, and Outlook
  • Experience with online technology and an interest in blogs, social networks, mobile, and other emerging trends strongly preferred
  • Facebook advertising and Google analytics experience preferred
  • SEO/SEM knowledge preferred (but not required)
 
We offer a competitive salary and an excellent total rewards package.  Please reply by 11/19/19.  Resumes are active for 30 days.  Interested job seekers who successfully complete the series of pre-screening questions and who appear to possess the basic qualifications for this position may be contacted for a telephone interview.
 
Equal Opportunity Employer/Veterans/Disability
 
If you need assistance with submitting your resume due to a medical condition or disability, please send an e-mail to HR.LSFlowers@flocorp.com

Location
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Portland, Oregon
Function Details
  • Reports To Marketing Director
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